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Introduction
Logo appearance
General appearance
Detailed appearance
Detailed language implementation
CP Product identity manual homepage
Logo appearance
Introduction
Introduction
Brand personality
Logo appearance
Logo versions
Treatment of logo
Product logo color
Product logo restrictions
Logo placement and proportions
CP shield effect
General appearance
Basic composition and color proportions
Product colors
Basic color usage
Product types
Basic shapes
Common core and design elements
Levels of sophistication
Detailed appearance
Applying design language
Product main face
Product naming
Surface treatment
Grip textures
Air flow vents
Detailed language implementation
Examples of design language on Chicago Pneumatic products
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Logo appearance
Logo versions
Treatment of logo
Product logo color
Product logo restrictions
Logo placement and proportions
CP shield effect
