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CP logo 300 px
  • Introduction
  • Logo appearance
  • General appearance
  • Detailed appearance
  • Detailed language implementation
  1. CP Product identity manual homepage
  2. Introduction
Chicago Pneumatic Logotype
  • Introduction
    • Introduction
    • Brand personality
  • Logo appearance
    • Logo versions
    • Treatment of logo
    • Product logo color
    • Product logo restrictions
    • Logo placement and proportions
    • CP shield effect
  • General appearance
    • Basic composition and color proportions
    • Product colors
    • Basic color usage
    • Product types
    • Basic shapes
    • Common core and design elements
    • Levels of sophistication
  • Detailed appearance
    • Applying design language
    • Product main face
    • Product naming
    • Surface treatment
    • Grip textures
    • Air flow vents
  • Detailed language implementation
    • Examples of design language on Chicago Pneumatic products

Introduction

A woman shaking hands with a man together with a third colleague.

Introduction

A man and a woman looking at a laptop that the woman is holding. She is pointing to something on the screen.

Brand personality

Chicago Pneumatic brand personality demonstrated in images and keywords. The keywords are application expertise, commitment, pride, loyalty, intelligent design, legacy, safety & ergonomics, relationships, trust, durability, reliability, availability & deliverability, innovation, problem-solving R&D, global partner network and local support.

Chicago Pneumatic product identity manual

  • Introduction
  • General appearance
  • Detailed appearance
  • Logo appearance
  • Detailed language implementation

Useful links

Chicago Pneumatic website

Chicago Pneumatic brand manual

Chicago Pneumatic dealer brand manual

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