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CP logo 300 px
  • Introduction
  • Logo appearance
  • General appearance
  • Detailed appearance
  • Detailed language implementation
  1. CP Product identity manual homepage
  2. Detailed appearance
Chicago Pneumatic Logotype
  • Introduction
    • Introduction
    • Brand personality
  • Logo appearance
    • Logo versions
    • Treatment of logo
    • Product logo color
    • Product logo restrictions
    • Logo placement and proportions
    • CP shield effect
  • General appearance
    • Basic composition and color proportions
    • Product colors
    • Basic color usage
    • Product types
    • Basic shapes
    • Common core and design elements
    • Levels of sophistication
  • Detailed appearance
    • Applying design language
    • Product main face
    • Product naming
    • Surface treatment
    • Grip textures
    • Air flow vents
  • Detailed language implementation
    • Examples of design language on Chicago Pneumatic products

Detailed appearance

Woman inspecting a machine.

Applying design language

Visual on applying design language.

Product main face

Examples of main face branding of products.

Product naming

Example of single row product naming.

Surface treatment

Directions for surface treatment.

Grip textures

Grip texture examples.

Air flow vents

Example of air flow vents.

Chicago Pneumatic product identity manual

  • Introduction
  • General appearance
  • Detailed appearance
  • Logo appearance
  • Detailed language implementation

Useful links

Chicago Pneumatic website

Chicago Pneumatic brand manual

Chicago Pneumatic dealer brand manual

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