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CP logo 300 px
  • Introduction
  • Logo appearance
  • General appearance
  • Detailed appearance
  • Detailed language implementation
  1. CP Product identity manual homepage
  2. General appearance
Chicago Pneumatic Logotype
  • Introduction
    • Introduction
    • Brand personality
  • Logo appearance
    • Logo versions
    • Treatment of logo
    • Product logo color
    • Product logo restrictions
    • Logo placement and proportions
    • CP shield effect
  • General appearance
    • Basic composition and color proportions
    • Product colors
    • Basic color usage
    • Product types
    • Basic shapes
    • Common core and design elements
    • Levels of sophistication
  • Detailed appearance
    • Applying design language
    • Product main face
    • Product naming
    • Surface treatment
    • Grip textures
    • Air flow vents
  • Detailed language implementation
    • Examples of design language on Chicago Pneumatic products

General appearance

Basic composition and color proportions

Example of color proportion.

Product colors

All product colors - red, black glossy and matte, and silver.

Basic color usage

Color usage example.

Product types

Product types.

Basic shapes

Example of shapes.

Common core and design elements

Common core.

Levels of sophistication

Levels of sophistication.

Chicago Pneumatic product identity manual

  • Introduction
  • General appearance
  • Detailed appearance
  • Logo appearance
  • Detailed language implementation

Useful links

Chicago Pneumatic website

Chicago Pneumatic brand manual

Chicago Pneumatic dealer brand manual

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