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CP logo 300 px
  • Introduction
  • Logo appearance
  • General appearance
  • Detailed appearance
  • Detailed language implementation
  1. CP Product identity manual homepage
  2. Detailed language implementation
Chicago Pneumatic Logotype
  • Introduction
    • Introduction
    • Brand personality
  • Logo appearance
    • Logo versions
    • Treatment of logo
    • Product logo color
    • Product logo restrictions
    • Logo placement and proportions
    • CP shield effect
  • General appearance
    • Basic composition and color proportions
    • Product colors
    • Basic color usage
    • Product types
    • Basic shapes
    • Common core and design elements
    • Levels of sophistication
  • Detailed appearance
    • Applying design language
    • Product main face
    • Product naming
    • Surface treatment
    • Grip textures
    • Air flow vents
  • Detailed language implementation
    • Examples of design language on Chicago Pneumatic products

Detailed language implementation

Branding example on product.

Examples of design language on Chicago Pneumatic products

Design language on products.

Chicago Pneumatic product identity manual

  • Introduction
  • General appearance
  • Detailed appearance
  • Logo appearance
  • Detailed language implementation

Useful links

Chicago Pneumatic website

Chicago Pneumatic brand manual

Chicago Pneumatic dealer brand manual

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