Product naming

Denomination appearance

The font to be used is Arial Bold, with white characters on a CP Black product surface. The product naming must be placed outside the logotype´s restricted red area. Product names can be written with or without space between the series and model number, e.g., CPS 123 (dryers: CPD 123), CPF180. Always strive after a single row denomination. The width of the product name may never exceed the dimension of the CP product logo. This is to ensure that the CP product logo is always dominant.

Small products

On small products the maximum height of the denomination is either smaller or equal to the double thickness of the red ring in the CP product logo.

Product naming example. Single row denomination
Product naming example. Exceptional case: Double row denomination
Example of small product.

Large products

On large products the maximum height of the product name is either smaller or equal to the height of the CP full logo.

Naming of large products. The product name must not exceed the height or width of the full logo.
Naming of large products.
Naming of large products.