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CP logo 300 px
  • Introduction
  • Logo appearance
  • General appearance
  • Detailed appearance
  • Detailed language implementation
  1. CP Product identity manual homepage
Chicago Pneumatic Logotype
  • Introduction
    • Introduction
    • Brand personality
  • Logo appearance
    • Logo versions
    • Treatment of logo
    • Product logo color
    • Product logo restrictions
    • Logo placement and proportions
    • CP shield effect
  • General appearance
    • Basic composition and color proportions
    • Product colors
    • Basic color usage
    • Product types
    • Basic shapes
    • Common core and design elements
    • Levels of sophistication
  • Detailed appearance
    • Applying design language
    • Product main face
    • Product naming
    • Surface treatment
    • Grip textures
    • Air flow vents
  • Detailed language implementation
    • Examples of design language on Chicago Pneumatic products

Product identity manual

Introduction

A woman shaking hands with a man together with a third colleague.

Logo appearance

CP product logo

General appearance

A team having a conversation in front of a machine.

Detailed appearance

Woman inspecting a machine.

Detailed language implementation

Branding example on product.

Chicago Pneumatic product identity manual

  • Introduction
  • General appearance
  • Detailed appearance
  • Logo appearance
  • Detailed language implementation

Useful links

Chicago Pneumatic website

Chicago Pneumatic brand manual

Chicago Pneumatic dealer brand manual

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